MTV Is Dead, the Nail in the Coffin? YouTube.
Here I thought the music video had died out. Pop songs are still being run on the radio every ten minutes ( I swear if I hear Enrique’s “Tonight (I’m Lovin’ You”) I’m gonna get an aneurism!), but on the TV, the media is dead. MTV started becoming irrelevant when they did away with their countdown on TRL. VH1 plays just as many reality shows as MTV but at the very least they have a countdown somewhere, maybe. Anyone with a HD channels can watch Palladium, as they always show high definition music videos between their programming of concerts and live shows.
Something new has been brewing in dark. Something sensational will be very mainstream and music videos will be relevant, the difference is it won’t be on your television, but on your computer monitors and smart phones. Goggle has quietly unleashed YouTube Top 100, the top 100 music videos based on some poppy music chart. I assume it’s either top 100 music videos watched, or downloaded, or from the Billboard Top 100 Chart.
In any case, here’s a chance for users to ditch the Music Television and listen to these songs back to back, an option featured by YouTube, on any medium which allows internet access. The possibilities are quite endless, you watch/listen to them at work, stream them at parties on the loud speaker and HD TVs, stream from the beach under a sun umbrella, or poolside sipping on a margarita. The best part, these songs will be relevant because it’s always getting updated with the popularity of just released music videos.
If Goggle was any kind of smart, they’d market this on their Goggle powered Android devices and Goggle TV products. If any streaming device was smart, they’d add this link as feature as well, I’m looking at you AppleTV. If you were any kind of smart, you’d stop reading this and head over to the link right now.
